This week Hachette UK launched a new and innovative approach to story-telling, helping inspire reluctant readers with the launch of New Star Soccer G-Story: a book and a mobile game.
The book/game application invites children to personalise the story so they can take an active role in the plot, becoming the hero in a ‘rags to riches story’ that follows a young footballer as he goes from kicking a ball about with his friends to playing in a major cup final. Twists and turns in the plot are led by how well the child performs in the embedded football gameplay that is part of the product.
The launch of the new G-Story format is part of Hachette’s on-going drive to encourage children to read and enjoy books more. Boys in particular are more reluctant to read, with latest research from the National Literary Trust (Children’s and Young People’s Reading in 2015) revealing that 61.2% of girls enjoy reading, versus 47.8% of boys.
This initiative, and the launch of New Star Soccer G-Story, has been met with enthusiasm from teachers:
“This is a genius idea. It’s a simple concept, but will be so effective at hooking those reluctant readers,” enthused Tim Redgrave, Head Teacher at Esgob Morgan School in Denbighshire and founder of the Patrons of Reading schools initiative.
You can find out more and download the game here.