Unit 5.4 introduction: We are advertisers

Creating an advert

About this unit

Software:    Windows Movie Maker (XP) / Windows LiveTM Movie Maker (Vista and Windows 7), Microsoft PowerPoint ® / Microsoft Word® / Comic Life

Outcome:  Short, edited video to promote a particular cause

The children in your class are exposed to many adverts across a range of media. Do you ever wonder how critical they are in their viewing or reading of such messages, and how easily they may be persuaded to buy things they don’t need? As well as encouraging a more critical attitude towards advertising, this unit develops children’s media skills further as they work in multi-role teams to produce a short advert promoting a cause that many of them will care about.


Switched On Computing

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